Kmart does it again!

Kmart has released yet another humorous commercial for the holiday season, this time putting a Christmas twist on their April ad "Ship My Pants." It features characters from A Christmas Carol in a Kmart store, astounded that they can ship practically anything:

It get's the point across, and it's even funnier with the old fashioned lingo such as "trousers" and "petticoat." Kmart is three for three on viral videos, and I wouldn't be surprised if more people decide to ship their pants this holiday season.

QuizUp

I recently downloaded a new app called QuizUp, where you play with others in a timed trivia game. There are a number of topics to choose from, ranging from Beyoncé to Cats to US States. One of my favorite topics that I've discovered is Logos, where you are shown the logo of a brand or team and you must choose the correct answer within 10 seconds. After talking to some of my friends, I've figured out that logos is a popular topic for a lot of people. When I asked why, they all said, "because it's easy." This topic wouldn't be easy if we weren't exposed to many brands and advertising every day. If anything, QuizUp is helping brands by using their logos in the trivia, and getting people to think about the brand behind the logo. It's making them more recognizable (at least for the 4 million people using QuizUp) and turning exposure into knowledge. 

Pantene #WhipIt

Pantene released this commercial singling out double standards that women face today. The caption of the video is, "It's time we put an end to labels against women. Pantene believes that when you stand strong, you shine."

Unfortunately, the ad is only shown in the Philippines. However, the YouTube video has received more than 2 million views. Their hashtag, #WhipIt, has been trending on Twitter, with mostly positive comments about the video. Pantene sends a strong message through this minute-long ad, and it is a message that ought to be heard.

Something neat I came across today...

The Israeli advertising agency Twisted put up this billboard about violence against women in Bnei Brak:

Bnei Brak is a very conservative city in Israel, and women are expected to be dressed modestly (covered hair, elbows, and knees). The agency expected vandalism from citizens because the billboard pictured an "immodest" woman. After it had been vandalized after 24 hours, the picture was torn to reveal a message about violence:

The message says, "International Day for the Elimination of Violence against Women - 25.11.13"

This is extremely cool to see, especially because it is from an ad agency. It just goes to show how much of an impact this industry can have to better society.