Kmart's recent Joe Boxer commercial has stirred up the internet recently:
The reactions to this ad have ranged from disgust to delight, and people cannot seem to stop talking about it. Personally, I find the spot hilarious, and it is definitely a commercial I would remember and recognize with the Kmart brand. This is especially important when considering Kmart must compete with alike stores such as Target and Walmart.
This is not Kmart's first time to shake their commercials up, with past spots using phrases such as "big gas discount" and "ship my pants." They have done a great job of turning a television spot into an internet hot topic, all the while getting people talking and thinking about Kmart.
Whether it is offends or humors you, the "Show Your Joe" ad has put Kmart in the spotlight and made the brand relevant again in the beginnings of the holiday season.
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